About
Antimatter is reimagining textbooks through the lens of contemporary language and culture. I faciliated the design of a 0 to 1 MVP.
What if you and your internet friends could write the next Hamilton? Antimatter encourages learning through intensely visual creation of educational media that speaks internet.
I consulted with the team over a period of 4 months to synthesize user research, engage in a discovery sprint, and design a 0 to 1 MVP based on educational games and spatial software principles.
Framing the problem area
Memes are generated to reinforce, teach, or acquire knowledge. Sometimes there is a natural curiosity that encourages someone to go find more information on their own, diving into the rabbit hole. Other times, the community works as a reinforcement function to explain the joke or share additional information.
Creative media production is a ramp to learning, with topical communities enabling the feeling of being ‘in-group’. Memes also serve as a means of bonding and camaraderie with fellow learners around their shared experience.
This product is currently in classrooms running as a private beta.